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ENG  //  SRP

Web - new business platform.

8:30 am Registration, coffee, tea
  
8:45 am Chairperson's welcome and opening remarks
  
9:00 am

Keynote address

 
9:30 am

Web - new business platform

•  Why do business based on the Internet?

•  What are fundamental changes in business operations brought by the web?

•  Successful companies which are doing their business only on the Internet. Profiles. Examples


11:00 am Networking
  
11:30 am Web as business accelerator
•  How can web accelerate your business?
•  New tools - how to find and choose the right application?
•  Examples of successful web applications


1:00 pm
Networking luncheon
  
2:00 pm

Mobile telephony: eyes and ears of the Internet

•  Possible synergy of web and mobile telephony

•  Reasons for accelerated development of a new market

•  Estimated potential of the synergy

•  Big possibilities for direct marketing via mobile telephone
•  New applications and innovations in connection with the Internet and mobile telephony
•  Investments opportunities and risks


3:30 pm

Networking
4:00 pm   Web startups and investments
•  How to start an Internet business?
•  How to develop a startup?
•  How to fund a startup?
•  Successful startup stories		  
5:30 pm  End of Day 1: Closing remarks by the conference chairperson
  
20:00 pm
 Networking cocktail
  

Web - a powerful marketing and PR tool

8:30 am Registration, coffee, tea
  
9:00 am Web marketing
•  Web marketing strategies
•  What kind of web marketing best suits your company?
•  Examples of successful marketing campaigns conducted only on the Internet
•  How web marketing can decrease campaign costs?
  
10:30 am

Networking


11:00 am Marketing and design
  
12:30 pm

Networking luncheon


1:30 pm Online PR
•  Online or Offline PR?
•  When to use Online PR?
•  Advantages of Online PR
•  How to distribute information over the web?
  
3:00 pm

Networking


3:30 pm
Social websites - Powerful marketing tool
•  How can social websites increase your brand awareness?
•  How design contribute to better targeting?
•  Influence of design on sales
•  Design and brand devotion
  
17:00 pm
 End of the conference: Closing remarks by the conference chairperson
 
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